Watch this video and share it with drivers who think that bicyclists should wear a helmet.
I used to wear a helmet most of the time, but, over time, I’ve been wearing it less and less. I think that, as Colville-Andersen states, the more that bicycling is perceived to be easy and fun and safe, the more folks will ride. And the more folks riding, the safer it becomes. I think it’s important that folks see riding as something that we do in regular clothes (kinda like driving, walking, riding the bus, etc.) – no special shoes, no special lycra outfits, and no special headgear.